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5 Free Ways to Promote Your Next Challenge

Aug 12, 20223 minute read

When running or hosting a challenge, most people believe they need to spend money on advertising to get people to sign up. That couldn’t be any further from the truth! In fact, there are so many free ways to promote your challenge that a lot of times work even better than running paid ads.

To get you thinking about all the different ways you have to promote your next challenge, here are 5 100% FREE ways you can start using today:

1. Invite Email Subscribers

Your email list may be your most valuable asset when it comes to promoting your challenge. They’re on your list for a reason… they already know, like, and trust you when it comes to what you’re offering. And depending on how big your email list is, sending 2 or 3 emails to them a few days before your challenge starts is a great way to get 20, 50, 100+ new challenge sign ups.

2. Invite Facebook Group Members

If you already have your own facebook group with loyal and active members then this will be a breeze for you. Create a post inviting your members to sign up for your challenge. Be sure to pin the post at the top so that anyone that comes to your group will see it. If you want to go above and beyond… experiment with going LIVE inside your group and inviting them that way. You’ll be surprised how many people sign up when you take this route.

3. Social Media Stories

Whether you’re using Facebook, Instagram, TikTok or ALL 3… start posting stories about your challenge and tell them where to go to sign up. If you have the swipe up feature on Instagram, then just tell them to swipe up to join. Don’t overcomplicate this. These don’t have to be high production videos. Just take out your phone and start filming selfie style!

4. Social Media Posts

Again, depending on which niche you're in, experiment with posting about your challenge on social media. If your challenge is helping business owners, start posting on linkedin. If your challenge is a weight loss challenge, try posting on tiktok, instagram, and even pinterest. Be sure to use relevant hashtags so you’ll start attracting new challenge participants organically!

5. YouTube Videos

Youtube is the second largest search engine in the world, just behind Google. Create youtube videos around what your challenge is all about and put your sign up link in the descriptions of each video. If you do your research, title your videos accordingly, people will organically find your videos and be more inclined to sign up. Better yet, if you have a decent youtube following already try going LIVE on YouTube and promote your challenge that way.

To have the best chance of hosting a successful and profitable challenge, we recommend trying all 5. But, if you only use 2 or 3, you’ll still see a good amount of new people signing up!

And remember, these are all FREE. It doesn’t cost you anything to promote your challenge using these strategies. It’ll just take a little hard work and persistence.

So there you have it. Start posting, send an email to your list, experiment with LIVE videos and you’ll have plenty of people wanting and ready to sign up for your next challenge all without ever having to spend a single dime on paid advertising.

If you want to learn more about running challenges and the #1 platform to use when you do…

Just head over to and sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any questions you may have.

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