Turn your expertise into income

Harness the power of challenges to grow your business and drive tangible outcomes for your customers.

Personal development leaders use Framework to grow their community, business and impact.

What is a challenge?

Challenges are a scientifically proven way for you to engage your audience and multiply your impact.

Learn more about challenges →

A time-bound learning journey for your audience

Create the path that you know will guide your audience to success.

Your Audience

Mailing list




Start 5-day challenge

...made up of small, goal-oriented action steps

Offer measurable progress towards their goal each day.

Day 1

Watch video

Day 3

Post in journal

...with a reward for those who cross the finish line!

Encourage your audience to take the next step on their journey!

Your Engaged Audience

1:1 Coaching

Membership Community

Premium Course

Day 5


Framework is where coaches, community builders, and entrepreneurs — people like you — use challenges to create massive impact for their audiences.

With their help, thousands of people are getting sober, quitting sugar, adhering to treatment plans, and building other lasting habits.

Launch a challenge that helps more people cross the finish line


Setup your challenge

We make it easy for you to build your challenge. Select between a fixed or rolling start challenge and let the fun begin. Fill your challenge with a collection of different activities: videos, articles, journal reflections, community discussion, surveys... everything your audience needs to go from point A to point B.


Help people succeed

Your challenge is automatically organized into daily checklists so your audience always knows what to do next. Better yet, Framework uses checklist data to show you where people drop off and who needs your help. Use these insights to make your challenge even better. You’ll finally have real data that prove your offerings work.


Understand your customer at every step

Use forms and questionnaires to discover where your customers are at in their journey. Questions like, “How are you feeling about this challenge today?” give you the data you need to better understand your customer.


Build in upsells to offer continued support

A successful challenge results in members who know, like, and trust you. This is the perfect time to present an opportunity to continue the journey with you, via online courses, 1-on-1 coaching, access to a membership community — whatever makes sense for you and your business.


Measure your impact

Monitor metrics like engagement, challenge completion, upsell conversion, and more to gain insights on how your members are connecting, progressing, and engaging with your challenge. Use insights to continue improving your offerings.

Keep it simple by running everything with Framework


Take your members on a guided journey towards a shared goal.

  • Drip feed scheduling

  • Cohorts or individual

  • Assignments and journaling

  • Completion analytics


Offer community spaces for a sense of belonging and accountability.

  • Message boards

  • Group chat

  • Live audio calls

  • Direct messages


Extend the value of your challenge by creating membership options for your participants.

  • Paid memberships

  • Recurring subscriptions

  • Discount codes

  • In-app upsells

Enter your email to receive our free Challenge Toolkit
Testimonial avatar

Dr. B Paul

Board-Certified Endocrinologist helping patients reverse Type 2 Diabetes

Only hours after making my account, Framework was empowering my patients to take an active role in their health while connecting with others on the same journey. Supplementing my appointments with Framework’s toolkit of wellness widgets is the best choice I have ever made for my practice.

Testimonial avatar

Michael Collins

Health Coach to over 100,000 people on a mission to change their relationship with Sugar

Best of all, I know my challenge is working because Framework gives me the engagement and retention data to prove it. This is the best platform for a private, distraction-free environment to build a supportive, healing community around challenges.

See what challenges can do for your business

Get started with a 30 day free trial.

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