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Why challenge funnels work

Jul 18, 20222 minute read

Unless you’ve been living under a marketing rock, I’m sure you’ve seen or come across challenge funnels or have even had the idea of running one for yourself or your business.

In the last year alone, challenge funnels have become all the rage in the online marketing world–and for good reason too.

Challenge funnels are one of the best ways to get new customers, clients, or students without them ever feeling like you're “pitching” or “selling” to them.

This is why they tend to work so well. Challenges are an interactive, time-bound learning journey, made up of small goal oriented steps, with a reward for those that cross the finish line.

The reward is what makes challenges different from most other marketing funnels. With challenges, you’re giving them rewards  before they purchase. With other marketing strategies, you’re giving them rewards after they purchase.

With challenge funnels you’re able to give your potential new customer a “trial” run with the goal being to get them results in advance so they want to buy your product, coaching program, or digital course. And when they’re able to get these results in advance, they’re much more likely to purchase your paid product, program, or course.

It’s a win-win for both you and your new customer.

Pretty cool, right?

Now that you know why challenge funnels work so well, let’s move onto where to host your challenge.

With so many different hosting platforms to choose from, it can seem like a difficult task.

However, there’s only ONE platform that was designed specifically for challenges… And that one platform is… Framework!

Here at Framework we’ve created the first and only all-in-one challenge platform designed with coaches, community builders, and entrepreneurs in mind.

We make it easy for you to build your challenge. You can select between a fixed or rolling start challenge and let the fun begin. Fill your challenge with a collection of different activities: videos, articles, journal reflections, community discussion, surveys... everything your audience needs to go from point A to point B.

On Framework you can organize your challenge into daily checklists so your audience always knows what to do next. Framework then uses that data to show you where people drop off and who needs your help. Use these insights to help make your challenge even better.

The best part? On Framework you can monitor metrics like engagement, challenge completion, and upsell conversion to gain insights on how your members are connecting, progressing, and engaging with your challenge. You’ll finally have real data that prove your offerings work.

We’ve taken care of all the hard work for you. All you have to do is design your challenge and bring your customers… We’ll take care of the rest!

If you’re interested in learning more about Framework or challenges, please sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any of your questions.

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