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Three reasons challenges are the #1 marketing tool in 2022

Jul 18, 20222 minute read

Challenge funnels have quickly become the #1 marketing tool in 2022. They started taking off in 2021 but with rising ad costs and less people willing to watch your sixty minute self-aggrandizing webinar…

Challenges have become KING.

Below are three reasons why you should start using challenges to grow your business:

#1: Challenges give your prospects results fast.

If you don’t already know what a “challenge” is, here’s our definition: Challenges are an interactive, time-bound learning journey, made up of small goal oriented steps, with a reward for those that cross the finish line.

The reward is what makes challenges different from most other marketing funnels. With challenges, you’re giving them rewards before they purchase. With other marketing strategies, you’re giving them results after they purchase. After your prospect gets rewards early on, they’re much more likely to purchase your paid product, course, or coaching program.

It’s a win-win for everybody!

#2: Challenges create better customers and clients.

When someone joins your challenge, they are essentially raising their hand asking for help and guidance to achieve a desired goal. By taking them through this time-bound learning journey, and ultimately helping them reach that desired goal… you’re creating better customers and clients who will continue to buy from you again and again.

#3: Challenges allow you to quickly grow your authority and impact.

When you run a challenge, your authority and trust with a potential customer increases almost immediately. They have a desired goal, and you have the steps and action plan to help them achieve that goal. Once you take them through your challenge and over to the promised land… you’ll forever be the go-to expert in their eyes. They’ll probably even tell their friends and family about you, allowing you to help even more people–growing your business and impact all at the same time!

Okay, let’s quickly recap the three reasons you should start using challenges to grow your business today:

#1: Challenges give your prospects results in advance.

#2: Challenges create better customers and clients.

#3: Challenges allow you to quickly grow your authority and impact.

Want to learn about our all-in-one challenge platform? If you’re interested in learning more about Framework or challenges, please sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any of your questions.

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