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Build a challenge to grow your business

Mar 03, 20223 minute read

Engage with customers, build community, and increase revenue

In today’s noisy world of social media, attention spans are short, and fostering a direct relationship with your followers can be challenging.

Here are just a few of the problems that you’re up against:

  1. You don’t own the relationship: Most platforms guard their relationship with the user and don’t provide you with access to helpful details such as email addresses.
  2. Monetization is difficult: Consumers have an almost infinite pool of options of products and services, making the landscape more competitive than ever. This makes cultivating strong customer relationships to validate your price range especially important, but social media doesn’t provide the necessary tools for doing that.
  3. Real community does not happen on social media: On traditional social media platforms, there are limited possibilities of interaction between you and your audience—namely forum discussions or group chats. For this reason, communication relies heavily on your own time spent engaging with your audience creatively.

For these reasons and many more, a new tool is needed to engage with customers and build community. At Framework, we strongly believe that tool is the CHALLENGE.

Challenges are the most powerful mechanism to help you grow your business by solving each of these problems listed above. Let’s further explore how a Challenge could help you.

What is a Challenge?

A Challenge is a time-bound learning journey with a clearly defined goal that has been broken down into manageable action steps. These action steps (whether they are daily, weekly, or at a frequency of your choice) help the challenge’s end goal feel more attainable as the participants make measurable progress.

The challenge also serves as an engaging on-ramp into other products and services, as customers are much more likely to make a purchase or take an action after having built trust and commitment over the course of the challenge.

Examples of Challenges:

  • 30 Day Weight Loss Challenge
  • 21 Day Creative Writing Challenge
  • 14 Day Yoga Routine Challenge
  • 5 Day Better Sleep Challenge

By putting a Challenge as the core of your online offering, you can build a highly effective marketing funnel for your business that creates a strong pull and push.

  • Pull: Challenges are particularly engaging and people love a gamified way of learning and making progress towards a goal. For example, free challenges can create incredible pull for new and existing customers by allowing them to accomplish something valuable that makes them feel good and connects them to your brand.
  • Push: The moment of accomplishment and celebration at the end of the challenge is the ideal moment to encourage customers to take the next step. You can present additional offerings such as coaching programs, online courses, workshops, or a myriad of other options that allow your customer to continue engaging with your brand. It’s common to see conversion rates of over 20% at the end of a challenge, making challenges an amazing marketing tool.

At Framework, we also offer an additional range of tools for building purposeful, focused communities around your challenge (and other products provided on the platform). These communities naturally emerge as people go through a challenge with others and achieve their goals together. We believe community also serves an important role in today’s customer relationship building and can become an important differentiator for a successful online business.

In this coming series of blog posts, we will be highlighting the different use cases of challenges. To name a few, we’ll be focusing on:

  • Building community
  • Changing behaviors
  • Engaging customers
  • Selling additional products
  • Generating leads
  • Educating people
  • Onboarding employees
  • Reducing churn

Framework’s Challenge engine is very powerful and versatile, built to allow for many applications, so any business owner has the flexibility to use a challenge for whichever purpose serves them best.

If you’re interested in learning more about Framework and Challenges, please sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any of your questions.

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