Most people don’t know this, but your environment can play a huge role when it comes to achieving your goals. Sometimes a fresh environment is all you need to kick your brain into gear and achieve your goals. In one study, scientists discovered that students who transferred colleges were more likely to change their daily habits than students who remained at the same place.

Environmental cues are essential when it comes to habit formation, in part because the brain is excellent at connecting an environment to a specific situation. For example, someone who likes to snack while watching a movie might be unable to resist purchasing popcorn from the concession stand, even if they’re not hungry. According to Charles Duhigg, author of The Power of Habit, the best time to change a habit is when you're on vacation—because your usual environmental cues are missing.

Challenges are powerful because they take advantage of the power of changing an environment. When your customer joins your challenge, you’re forcing a change in their environmental cues, enabling an easier change in daily habits.

With Framework as a new interface for community and learning, accompanied with new daily notifications throughout your challenge, you have the perfect recipe for habit change.

To recap:

Challenges change your environment…

Your environment changes your habitual cues…

Your habitual cues change your daily habits.

Your daily habits then create long-lasting change and help you achieve your goals.

It’s for this reason that we’ve dedicated ourselves to building the ultimate challenge platform. We know the science behind why challenges work and we also know how they should be structured.

We’ve taken care of all the hard work for you. All you have to do is design your challenge and bring your customers… We’ll handle rest!

If you’re interested in learning more about Framework or challenges, please sign up for a free trial or book a demo with one of our product specialists who can walk you through the product and answer any of your questions.