What is a challenge?

A Challenge is a time-bound learning journey with a clearly defined goal that has been broken down into manageable action steps. These action steps (whether they are daily, weekly or at a frequency of your choice) make the challenge’s end goal feel more attainable as the participants make measurable progress towards their goal each day. Challenges are an incredibly powerful tool for helping people attain goals. They are highly engaging, help you build trust with customers, and give people low-stakes exposure to your offerings in a gamified way.

What makes for a great challenge on Framework?

By using Framework to create your Challenge, you can create a path that guides your audience on their journey from Point A to Point B. Between these two points, you can create a checklist of action steps—Challenge components—that your participants are expected to complete from Day 1 through to the end of the challenge.

We’ve found that the winning challenge consists of three daily components:

1. Learn — Content to educate your audience about what they are changing in themselves.
   
   This could be a media component: a video or audio message, PDF file, or just plain text.
2. Do — An action item (or multiple) each day, to nudge your audience closer to their goal.
   
   This could be a journal prompt to respond to, a journal prompt encouraging a member to go for a run, try that new recipe, and anything in between!
3. Share — People are much more likely to achieve their goal if they verbally commit to it in front of their peers! For this reason, creating a spaces for sharing wins, frustrations, and questions is key to driving challenge success.
   
   This could be attending a live video meeting, sharing or replying to a question in a discussion forum, or connecting with others in a small group chat.

Choose from our Challenge templates

To help admins create challenges effectively and efficiently, we offer six challenge templates to help set up your challenge:

The Adherence Formula: Use our science-backed challenge template to help your patients stick to their plans and see results.

The Authority Builder: A challenge is a natural way to give your customers an opportunity to know, like and trust you. Use a challenge to turn random website visitors into trusting customers.

The Community Creator: Use the challenge journey to build community  around a shared goal. Give your customers a hurdle to overcome together and build a naturally tight knit community.

The Educator: Turn lessons into gamified challenge steps, mix in diverse   components, and meaningfully connect with your students via messaging or discussion forums.

The Lead Generator: Use a challenge to turn random website visitors into trusting customers. Then give them a final push to convert into paying customers with our built in upsell.

The Upsell Machine: You know your students only turn into paying customers once they know, like, and trust you. Use a challenge to give them a taste of your expertise and knowledge up front.

After choosing a template, the drip feed will be set up to drip at a daily cadence, but the drip can be edited to best suit the Challenge.

Challenge Settings

Challenge icon — We recommend using a clean icon/graphic or simple image are of choice. Since the logo is only a small circle that will display in the left side menu, avoid putting anything too detailed or text-heavy in your logo. For more information see our Graphics Guidelines.

Landing Page— Your challenge landing page will serve as the sales page for your challenge. It's the page a Member will see before they've chosen to enroll and the page you can share with any individual outside of your community.

After clicking Modify, you will be able to toggle what you'd like shown in your challenge preview in the right side "Preferences" menu. The best challenge preview pages will do a good job showcasing what your challenge offers without overwhelming the reader. A written challenge description is a good baseline to start with, but if you have a short video or graphic (or multiple!) describing the challenge, this is a great place to share that. Toggle on "Show lessons" to showcase the titles and subtitles of all lessons offered in the challenge. Toggle on "Show comments" to allow page visitors to comment on the preview page.

• Cover Photo — The background will be the main visual that members see when they land on the challenge preview page or when they see the challenge’s preview card either in the Challenges page or featured on the home page. Since the cover photo is much larger than the logo, this is a good space to introduce a more interesting visual. Similarly to your community cover photo, make sure whatever image you use is large enough to avoid pixelation and horizontally oriented so it doesn't get cropped. For more information see our Graphics Guidelines.

Setting up Payments

To set up a price for your Challenge, navigate to the Payment tab in the left side menu of your challenge editor. From there, you can add the challenge to an existing Product, making that product a "Bundle" or you can choose to sell it individually and create a new product for the Challenge (either paid or free).

• Free: The offering is free to all Members
• Paid: A member is prompted to pay upfront and, until having paid, will not be able to access the offering without paying
• Once an offering has been designated as a Paid offering, you will be prompted to select which product will grant access to that offering.

Adding an Upsell to your Challenge

Challenges are a powerful way to get people to reach their goals but they also serve as an excellent funnel into another offering. To help admins encourage members to continue their journey through smoothly transitioning from one offering to the next, we now offer the ability to add an upsell to a challenge! This upsell can direct the member to an existing offering on Framework or it can direct the member to an external link.

• Admins also have control over when their upsell is presented to the user. They can choose to present the upsell a) after the last lesson has been completed, b) after the challenge has been published, or c) after the challenge has been started.
• To add an upsell to a challenge, admins can find a new “Upsell” tab in their Challenge builder. In that tab, they can toggle on or off an upsell, and, when toggled on, can edit the title, description, CTA button, and attached media of the upsell pop-up.

Other Challenge Capabilities

Custom labels

• To change the "Challenges" label to something else: Go to Navigation > Challenges & Challenges and edit the Challenges text field.
• To change the "Journal" label to something else: Go to Settings > Custom Labels and enter a custom label
• To change the "Lessons" label to something else: Go to Settings > Custom Labels and enter a custom label

Assigning Challenges

Groups > Group > Challenges >> + Assign Challenge

Once you've created a challenge, you can assign that challenge to a group within your community. To do this, click into your group, tab over to "Challenges," and click + Assign challenge. The group you have assigned to the challenge will then receive a message within their group inviting them to start the challenge, and the challenge will live as a bookmark within the group chat.

Duplicating Challenges

You can duplicate any challenge by navigating to Challenges and clicking the three dot drop down menu beside any challenge and clicking "Duplicate."

Create a challenge with a fixed start date

If, when creating their challenge, an admin chooses to create a Fixed Start Challenge (vs. a Flexible Start Challenge), they can now specify what date and time they want the challenge to start on (when the first content will begin to be released).

Challenge Spaces

Create as many spaces as you'd like within your challenge and post from the Builder view before your challenge has been published. This way, when Members arrive, they'll arrive to Spaces with some activity waiting for them.